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Advertising Coordinator Rivers Casino.
Division: Marketing Operations.
Position Title: Advertising and Social Media Coordinator.
Reports To: Director of Marketing.
Rivers Casino & Resort is a $330 million private investment proposed for development by Rush Street Gaming in Schenectady, NY. The casino will be built adjacent to the $150 million Mohawk Harbor development currently under construction by The Galesi Group. Together, this investment will transform one of Americas oldest brownfields into a waterfront tourism and entertainment destination.
Rivers Casino and Resort Schenectady is looking for a Promotions Coordinator who will be responsible for planning and execution of brand enhancing promotions and events that support the companys business objectives to deliver gaming volumes, market share and return on investment through flawless execution and superior customer service.
-Develops and manages the daily operation of advertising, media planning, public relations, community relations, and internal communications plans.
-Responsible for the development, management and implementation of advertising including, but not limited to, creative development, production, workflow, media planning, Internet channel, and strategic plan development.
-Interfaces with other department managers to manage activities that require advertising, as well as tracking results of all direct response-advertising programs.
-Manages advertising agency relationship.
-Serves as spokesperson/manager for all Public Relations and Community events, including issuance of Press Releases, maintaining relationships with key media contacts and proposing special media events including press conferences and press receptions.
-Financial planning, budgeting, analysis and evaluation of assigned areas of responsibility, and execution of advertising, public relations, sponsorship and charitable budgets.
-Manages strategic marketing alliances including development and coordination with other department managers and execution.
-Steward of the Rivers brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand.
-Assists in development of general marketing plans, operating reviews and consolidation of departmental marketing plans.
-Oversees property signage planning, development and execution.
Qualification and Competencies:
-College degree or other work or educational equivalent required.
-1-3 years of relevant experience working in advertising, social media or a comparable marketing capacity.
-Outstanding organization skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fast paced, fluid environment.
-Strong desire to take accountability and have their performance measured on contribution to business results.
-Business intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competition.
-Create and seize opportunities to win, even when faced with ambiguity.
-Ability to remain professional in stressful situations and the ability to thrive in high pressure, fast paced environment.
-Analytical prowess which includes critical thinking skills that get to the root of the problem.
-Problem resolution, be decisive and timely, act on information and adapt with changes.
-Team focused, catalyst for success of the whole team.
-People developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional best.
-Performance manager, arm employees with specific and useful performance feedback.
Rivers Casino & Resort Schenectady